Marketing, Advertising, PR Translations

Marketing copy is almost always dependent on context for its effectiveness. Even international campaigns must take local context into account. To reach target groups effectively, marketing and advertising translations must be done with extraordinary skill.

Often, this is referred to as “adaptation” – because marketing copy must usually be adapted for its intended target group, not just translated.

Knowing when to do this and when not to, and how to transmit the impact of the original to another market, is the key to translations for marketing, advertising, and PR.

We have a wide network of marketing professionals who are fully conversant in the ins and outs of translation and adaptation. With us, you can be sure of texts that reach their target group with the impact you intended.

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